Mara Measor
Mara Measor has been consulting and designing for small businesses and non-profit organizations for the past ten years.
In 2015, she started Sunbird Creative, a boutique branding agency in Harlem, where she first began getting clients by walking every block in her neighborhood and putting postcards in every cafe and business that would allow her to.
Since then, she has worked with over 150 businesses and entrepreneurs to start and grow their brands. In 2019, she began teaching courses on branding and telling your story at Columbia University’s Small Business Development Center, where she continues to be a regular instructor.
Connect with Mara on LinkedIn: @marameasor
Signature Talks
Good Enough Design for Entrepreneurs that Do Too Much
Entrepreneurs have to wear a lot of hats in the early stages of their business, and for many, branding, design, websites… can be very overwhelming thoughts. In this talk, Mara offers a practical framework for entrepreneurs and small business owners to approach the role of branding and design in their businesses, as well as her recommended tools for creating consistent marketing assets without losing your mind.
The Practical Foundation for Consistent Branding
Branding can mean a lot of different things to different people, and many entrepreneurs can get lost in all those lofty ideas. In reality, for solo entrepreneurs and small businesses, the greatest challenge of branding is consistency: consistency in messaging and design. Mara offers a process and proprietary tool to establish the basis for ongoing brand consistency.
How to Build a Brand Without Losing Your Soul
As a singer-songwriter and a small business owners, Mara has been through the roller coaster of starting with the thrill of an idea, getting lost in the execution, becoming exhausted in the weeds of growth, and finding the motivation to continue. In this intimate talk, Mara shares her story and learnings in how to build a brand without losing touch with the soft parts of yourself.
